Hyundai launched a new advertising campaign, “Hyundai Smarter,” at its#SmarterLiving affair at The Estate in Atlanta, Georgia on October 23, 2014. The new advertising campaign showcases a series of every day women and Spotlights the Power of Smarter Choices in Driving Success. With more than 80% of automotive purchase decisions* being influenced by women, and the fact that the ethnic minority market represents 1 out of 4 new car buyers*, this is an important buying segment that is discerning about how it spends money, time and resources. (*Sources: Auto Alliance and IHS Automotive)
The Atlanta event launched the campaign with the newly-designed 2015 Sonata to the all-important women’s market. It also featured a distinct panel of women influencers, including Shantis Das (Founder of Press Reset/ Hip Hop Professional), Myleik Teele (Founder of Curlbox), Rashan Ali (Media Personality), Christine White (Lawyer and Tech Investor), and Marshawn Evans (Motivational Speaker), each of whom is included in the Hyundai SmarterLiving online web series. The event was hosted by James Andrews (True Story) and attended by over 150 of Atlanta’s opinion leaders and social media bloggers. Participants were treated to a private performance by Grammy Award Winning artist, Kelly Price, whose hit song “It’s My Time” is featured in the campaign. Hyundai also presented a $5,000 donation to the venerable Spelman College’s STEM Ambassadors program.
Hyundai SmarterLiving panelist and entertainment industry executive, Ms. Shanti Das told her story at the event of how pursuing dreams and smart choices have contributed to her success. “Working hard to pursue ones dreams is a universal truth for all women. In today’s fast paced environment of personal, professional and social living, women want to associate with brands that understand our unique needs and value our time as a priority,” says Das. “I think the Hyundai Smarter campaign aligns with my principals of using my financial resources well and my desire for safety, function and style. Hearing the stories of other women, who have followed their own voices to create the best choices for themselves, inspire me to keep reaching for my own new possibilities,” she concludes.