2015 marked the 6th year of the Hyundai Coats for Kids Initiative and the program reached a milestone of having donated over 10,000 winter coats.  Since 2010, Hyundai has donated 1,000 winter coats each year toFocus:HOPE and the HOPE Village Initiative which is committed to supporting academic achievement of children living in the neighborhoods around the Focus:HOPE campus in Detroit, MI.  The Hope Village Initiative aims to make Detroit a desirable place to live, work and raise a family.  Hyundai also made an annual $10,000 donation to Focus: Hope to support their mission dedicated to intelligent and practical solutions to reduce hunger, increase economic and educational success, and community development.

In 2012, Hyundai expanded the Coats for Kids initiative by making a one-time donation of 1,000 winter coats to the Boys & Girls Club of El Paso, TX.  In January 2013, Hyundai also made a one-time donation of 1,000 winter coats to the community organization Park Pride and the City of Atlanta’s Department of Parks, Recreation and Cultural Affairs.

In 2014, Hyundai once again expanded the Coats for Kids initiative, this time by making one-time donations of 1,000 winter coats to the community organizations CentroNia and the Rescue Mission in Washington DC in March and to Instituto Del Progreso Latino in Chicago in December.

Through the Hyundai Coats for Kids initiative, Hyundai aims to provide children in underserved communities with the practical necessity of a warm coat to help increase school attendance during cold winter days.